Once we have surrendered our senses and nervous systems to the private manipulation
of those who would try to benefit from taking a lease on our eyes and ears and
nerves, we don't really have any rights left. Leasing our eyes and ears and nerves
to commercial interests is like handing over the common speech to a private
corporation, or like giving the earth's atmosphere to a company as a monopoly.
-- Marshall McLuhan, Understanding Media, p.68, MIT Press, 1994 Edition.
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